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We find the story about you before it becomes a crisis.
PHAOS is an AI-native reputation and narrative advisory. We read the signals — across media, markets, and search — while they are still weak enough to shape.
Build, protect, and audit the narratives that define you.
↳ In practice: a 48-hour intelligence dossier on any company, founder, or counterparty — from €5,000.
Engagements diverge on day one. Self-select the path that matches your mandate.
PHAOS
For Funds, M&A, VCNew York coverage
Protect the Alpha.
Reputational due diligence, predictive risk on targets and counterparties, and narrative protection through close. Decision-grade intelligence delivered before the LOI expires.
For CEOs & C-LevelsMadrid · Iberia & LATAM coverage
Contain the Noise.
Real-time crisis architecture, bilingual narrative audit (ES/EN), and stakeholder protection for listed and family-owned corporations. We arrive at the signal, not the headline.
We don't manage your story. We engineer its light.
§ 02 · Method
From signal to clarity.
Every reputational event passes through five thresholds. We work upstream — at the signal — before perception calcifies into crisis.
Most clients find us at threshold 03. By then, the cost of inaction is ten times what it would have been at threshold 01. Where are you right now?
01
Signal
A weak indicator surfaces in conversation, search, or media.
02
Drift
The signal acquires sentiment and begins to cluster.
03
Narrative
Disparate fragments cohere into a story stakeholders repeat.
04
Crisis
The narrative reaches institutional and reputational thresholds.
05
Aftermath
Most acts here. Recovery is expensive, slow, partial.
↳ We operate between 01 and 02. By 04, it is no longer narrative intelligence — it is damage control.
§ 02.6 · The Ascent
One audit. A standing mandate.
Most clients arrive with a single question and a deadline. The audit answers it in 48 hours. But reputation is never static. The risks we surface need watching. The narrative we map is one you will want to shape. So an engagement that begins as a 48-hour dossier becomes, for most, a relationship across three movements.
01
Read
The 48-hour audit. Decision-grade intelligence before the deadline.
02
Protect
Continuous monitoring of the signals the audit surfaced, resolved before they cluster.
03
Build
Narrative construction at altitude: the story you choose, engineered across media, capital, and policy.
↳ Each movement earns the next. We never sell the ladder. We surface the reason for it.
§ 03 · Protocols
Structured Protocols.
Three movements, one ascent. Most engagements begin with a single audit and deepen into a standing mandate. Scoped per mandate, priced on engagement.
PHAOS
↳ Movement 01 · READ · Start hereDelivered in 48h
Reputational Due Diligence
One signal can change an eight-figure offer.
Full intelligence report on any entity, founder, or counterparty — reputational footprint, adverse media, network exposure, and forward-looking narrative risk. Built for investment committees and M&A close.
The crisis that would have cost you €2M in management time never happened. Because we read the signal at week one.
Always-on AI monitoring of narrative, search, and stakeholder networks. Threats triaged at signal level and resolved before they cluster. Asynchronous by design — no standing calls, no theatre.
↳ Deliverable
Threat triage · Quarterly briefs
Engagement
From €3,000 / month
PHAOS
Movement 03 · BUILDMandate-scoped
Narrative Construction
Six months from now, when capital, press, and policy circles search your name, they find the narrative you chose — engineered, measured, defended. Most often deployed in the first 100 days after an acquisition, a raise, or a leadership change, when the story is still yours to write.
↳ Deliverable
Narrative blueprint + execution
Engagement
From €5,000 / month
§ 03.1 · Intelligence Suite
Five AI instruments.
Modular capabilities that extend the core protocols. Engaged à la carte or layered into a mandate.
S–101
Consumer & Stakeholder Insights
How audiences think and feel.
S–102
Predictive Simulation
Model how a message or crisis propagates.
S–103
Training & Capacity
Narrative-intelligence programmes for boards.
S–104
Stakeholder & Network Intelligence
Map who carries or distorts a narrative.
S–105
Quarterly Trend Reports
Subscription intelligence, acted on for ninety days.
§ 03.2 · Roadmap
↳ On the horizon: Policy Intelligence and a Continuous Monitoring Dashboard — released once current protocols consolidate. PHAOS does not, and will not, operate as a lobbyist.
§ 03.3 · Targets
Contracted targets.
These are targets we contract against per mandate — not historical claims. The number goes in the engagement letter; the engagement letter holds us to it. Every mandate is measured against these targets and reported at delivery.
01
−70%
Target: reputational risk exposure
Signals caught at threshold 01–02 cost a fraction of crises managed at 04. We move the curve upstream.
02
+3.2×
Target: positive narrative share
Earned, owned, and AI-distributed coverage rebalanced toward the position you actually hold.
03
48h
Target: decision-grade intelligence
From mandate to delivered audit. Investors and boards act on evidence, not on instinct.
04
92%
Target: stakeholder alignment
Pre-tested messages reach intended audiences with their intended meaning. Measured, not assumed.
↳ Targets, not testimonials. Each is written into the engagement letter and reported on at delivery.
§ 03.5 · Focus
Iberia, capital, and crisis.
We operate from Lisbon. Two beachheads: Iberian corporates in transition, and Private Equity / M&A across the EU and US. We do not chase every sector — we go deep in the ones that pay for clarity.
Family OfficeSovereignFrontier TechFinancial ServicesHealthcare
§ 03.6 · Case Files
Anonymised by design.
One redacted mandate and one representative scenario. References are released — under NDA — only after a Secure Briefing.
PHAOS
Case #04247h to dossier
Illustrative scenario · representative of mandate type
Manhattan · Private Equity
Mid-market PE Fund · Industrials carve-out
↳ Situation
A target's founder presents clean public records. Pre-LOI, the committee needs certainty within five business days.
↳ Outcome
A mandate of this type surfaces an adverse-media cluster forming across jurisdictions and undisclosed prior litigation. Offers get repriced by eight figures; funds close on revised terms.
PHAOS
Case #08924h to activation
Illustrative scenario · representative of mandate type
Iberia · Energy
Listed Energy Corporation
↳ Situation
A regional outage seeded a coordinated narrative escalating toward national press inside 36 hours. Board needed containment in Spanish and English, simultaneously.
↳ Outcome
Activated within 24h. Pre-tested bilingual messaging deployed across stakeholders, regulators, and media. The story did not reach the front page; share price held.
↳ All identifying details altered. Sector and geography preserved.
§ 04
Before a narrative becomes a crisis, it is always a signal. We read it first.
§ 05 · Manifesto
Six Principles.
I.
Narrative is infrastructure. Not a byproduct. Not a nice-to-have.
II.
Reputation is engineered. Not managed. Not monitored. Engineered.
III.
Every crisis has a signal. Most people never find it. We read it first.
IV.
AI is our infrastructure. The intelligence is always ours.
V.
Platforms sell you a dashboard. We sell you the decision. The judgment is always human.
VI.
We work small. We go deep. Discretion is the first deliverable.
§ 06 · Reputation Audit
Commission an Audit.
48 hours. From €5,000. One signal can change an eight-figure offer. Built for investors, M&A advisors, and boards who need to know what they are buying.
§ 06 · Direct Line
Write the Principal.
One line reaches the founder directly. No forms, no gatekeepers.
Organisation, jurisdiction, and two or three lines of context are enough.
We cap intake at four engagements per quarter, to protect depth and discretion.
§ 06.1 · Principals
EMC
Edgar Martins Correia
Founder & Principal
Trained in international relations and strategic communication, with a postgraduate in political advisory — the discipline where narratives are contested in real time and reputation is won or lost on the message. He has founded and run companies across hospitality and digital products, and spent years building personal brands and market narratives. PHAOS applies that craft through AI: reading the weak signals that move perception before they calcify into crisis. Based in Lisbon.