Positioning · Narrative · Launch

We find the one argument that makes buyers choose you, then build your narrative, sales story and launch around it. Campaign-grade message discipline, applied to B2B.

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  • 10-day core engagement
  • Fixed, published prices
  • Founder-led, EN & PT
Why PHAOS

Most companies don't have a marketing problem. They have an argument problem.

  1. 01

    One argument, not ten messages.

    Buyers remember one reason. We find yours and cut the rest.

  2. 02

    Tested against the alternative.

    Like a campaign, we prepare your story against what competitors and the status quo will say.

  3. 03

    Built to be repeated.

    Your team, your website and your sales calls say the same thing in the same words.

Situations

A new chapter needs a clear story.

Your business may be moving faster than the words you use to describe it. PHAOS helps close that gap.

  • Your offer has evolved

    Make it clear who it is for, what it changes and why it deserves consideration.

  • You are entering a new market

    Build a narrative that makes sense to the people you need to reach.

  • Your leadership has more to say

    Turn experience into a distinctive, credible public voice.

Demonstration

The difference one clear argument makes.

Starting message
We deliver innovative, tailored solutions to help businesses grow.
Worked message
We help growing service firms turn founder-dependent operations into repeatable ways of working.
Three decisions
  1. 01BuyerGrowing service firms.
  2. 02ProblemOperations depend on the founder.
  3. 03ChangeRepeatable ways of working.

Illustrative example.

Services

Three ways to move forward.

Each engagement has a clear scope, agreed deliverables and direct strategic involvement.

02

Launch Communications

One campaign idea, expressed consistently across your launch materials.

Turn an approved positioning into a focused communications package for a new offer or market.

Price
From €4,500 · per launch

Publishing, design production, advertising spend and ongoing channel management are scoped separately.

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Includes
  • One campaign concept.
  • Four LinkedIn posts.
  • A three-email sequence.
  • A founder presentation script of up to three minutes.
  • A four-week communications calendar.
  • One consolidated revision round.
03

Executive Voice

A distinctive editorial voice grounded in the leader’s actual experience.

A considered editorial partnership for a leader with expertise to share and limited time to shape it.

Price
From €1,500 / month · 3-month minimum

For one executive. All content requires their approval before publication.

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Monthly scope
  • Two 45-minute interviews.
  • Four LinkedIn posts.
  • One article or newsletter of up to 900 words.
  • One editorial review meeting.
  • One revision round per piece.

Applicable taxes are additional.

If your buyers can't repeat it, they won't choose it.
Approach

Understand deeply. Express clearly.

  1. 01
    Listen

    We interview you, your team and, where possible, your buyers.

  2. 02
    Find the argument

    We identify the one reason buyers should choose you, and test it against the alternatives.

  3. 03
    Write it down

    Positioning, core narrative, sales story and message house, in words your team can use the next day.

  4. 04
    Make it stick

    A working session to rehearse it and apply it to your website, deck and pitch.

Free check

How does AI describe your company?

Buyers now ask ChatGPT, Claude and Perplexity before they ask you. Send us your website and we'll show you, in a short written note, how AI assistants explain what you do, and where your message gets lost.

Founder

Senior attention, from the first conversation.

Portrait of Edgar Correia
Edgar Correia
Founder & Strategy Director

Edgar Correia works where strategy, politics and business meet. He advises elected officials in Lisbon on political communication, and has led international business development, including opening the European market for World Communications and coordinating teams across North America and Europe. He holds postgraduate training in Political Advising and Strategic Communication and builds AI-assisted research into every engagement. Canadian-born, based in Lisbon since 2000, and fully fluent in English and Portuguese, he works on every PHAOS project personally.

View professional background →
FAQ

Before we speak.

How is this different from an agency?

Agencies produce content. PHAOS decides what the content must say. Many clients bring our narrative to their existing agency.

What do I actually receive?

A written positioning, core narrative, sales story and message house, plus a working session to apply them.

Why start with the diagnostic?

It's the lowest-risk way to see how we think, and the fee is credited if you continue.

Can we work together remotely?

Yes. PHAOS works remotely with businesses internationally, in English and Portuguese.

What happens after I get in touch?

Edgar reviews every enquiry personally. Where there is a fit, a proposal follows.

Contact

What is your next move?

Tell us what is changing in your business, who you need to reach and what you need them to understand.

Edgar reviews your brief personally. If there is a fit, the next step is a proposal with scope, timing and fees.

Email Edgar directly

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